Hey there!

My name is Haley Williams. Growing up between shores (southern California and northern England), gave me a knack for adapting that has served me well in a creative life.

I'm now based in London and have been working as a designer since 2013, across small agencies, large corporations, and the public sector. My time at Microsoft and in local government has honed my ability to understand and deliver to a wide range of stakeholders.

One of my biggest strengths is visual storytelling: taking complex information and making it relatable and accessible for broad audiences.

I'm curious by nature, so I start every project by asking a lot of questions. I find research enjoyable and practical, and it gives me solid ground to build on. From there, I lead with empathy to create campaign visual directions that connect, editorial layouts that are clear and easy to read, and brand identities that stick.

I love collaborating, especially in the ideas phase. Riffing together makes for a stronger end product, though as an introvert I also appreciate time to sketch things out solo.

Aside from design, I like to draw, screenprint, and can make a mean guacamole!